I have over two decades of creative experience spanning the fields of advertising, digital/social campaigns and experiences, tech and innovation. I’ve been an integrated creative director and am now a lead creative technologist. I’m an idea-generating, tech-loving creator passionate about building brands, making products, forming experiences, converting users, solving business problems and communicating relevantly in a digital and AI age. Outside of the 9-to-5, I founded and chaired International Creatives London, the capital’s only support, networking and co-learning group for creative industry folk from around the world. I've offered branding and digital marketing consulting for social impact startups. And I've been an interactive marketing judge at D&AD. Speaking of award shows, my awards include a D&AD silver for digital work and Cannes Grand Prix for outdoor. Other gongs are from shows like Clio, OneShow, Lovies, Sharks, BIMA (also a Grand Prix), Asia Pacific Adfest and so on. A total of 33 creative awards to date. PORTFOLIO: https://joellim.squarespace.com